How to get new skin care line in retail stores?
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skin care distributors
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How can a start-up get its skin care line in retail stores?
I am in the research phase on how to get a start-up skin care line in traditional brick and mortal retail stores and have a few questions from people that have done this:
1) Do companies usually work directly with distributors or have independent road reps?
2) Are there any companies or agencies that people would recommend for either?
3) What is the percentage range that either generally earns?
4) What is normally used to "pitch" retailers (samples, lookbook of products, etc.)?
Answer
15 yrs ago, the answer[s] would have been "easier" as fewer options existed to do what you want.
Today, one effective method would be--
have a testing session or event--invite 100 of your TARGET MARKET [intended customers]
and see what they say. Have a formal survey available that you make up. YOU want to ask IN WRITING,
what they liked, or loved, and DISLIKED, if anything, and what price range this product normally sells for.
and what the container could look like to excite your intended market.
When you have finished this survey and testing, you can deduce whether you want to immediately
take it to small retail shops or go direct to the "big box retailers." I would NOT advise
approaching both big box retailers AND specialty retailers in the same year.
Take those results and put them on the Twitters and Facebooks and see what those subscribers say.
Keep me attuned if you wish
15 yrs ago, the answer[s] would have been "easier" as fewer options existed to do what you want.
Today, one effective method would be--
have a testing session or event--invite 100 of your TARGET MARKET [intended customers]
and see what they say. Have a formal survey available that you make up. YOU want to ask IN WRITING,
what they liked, or loved, and DISLIKED, if anything, and what price range this product normally sells for.
and what the container could look like to excite your intended market.
When you have finished this survey and testing, you can deduce whether you want to immediately
take it to small retail shops or go direct to the "big box retailers." I would NOT advise
approaching both big box retailers AND specialty retailers in the same year.
Take those results and put them on the Twitters and Facebooks and see what those subscribers say.
Keep me attuned if you wish
Where to buy Obagi skin care products in Manila?
Ash
I don't wanna buy online especially on Ebay 'coz there are a lot of fake Obagi skin care products going around the web market. So where in Manila can I find an official distrubutor or trusted store of Obagi?
Thank you!
Additional Details
Please don't suggest I google their website. I wouldn't be asking questions here if I wanted to buy it online on the first place. Thank you again.
Answer
You can contact Mr. Nelson Rogers (Distributor of Obagi) at 0919-756-3245 or visit his Skin Care Clinic at 270 Alindada St., Sampaloc Manila. Business phone: 837-2364. Fax: 837-0087. Thanks
You can contact Mr. Nelson Rogers (Distributor of Obagi) at 0919-756-3245 or visit his Skin Care Clinic at 270 Alindada St., Sampaloc Manila. Business phone: 837-2364. Fax: 837-0087. Thanks
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